Explaning why the Olympic ads do not work - Shaun Rein

Shaun Rein

In another powerful argument Shaun Rein explains to Bloomberg why Olympic sponsoring is not helping the advertisers much in China this year. "Eighty percent of the Chinese does not care who the sponsor is," he says. "Advertisers fail to understand what the consumers want."
More at Bloomberg.

Shaun Rein is a speaker at the China Speakers Bureau. When you are interested in having him as a speaker, do get in touch.