A new job: Social media manager - Sam Flemming

Sam Flemming

Following a trend in the US, major companies in China have been creating a new kind of job: the social media manager, said Sam Flemming of CIC last week at the Economist China Branding Roundtable. Three of CIC's clients have now hired those social media manager.
On Thursday I will talk to Sam Flemming for a CSB podcast about some of the many questions that remain. What are those social media managers actually doing? Can they make a difference? Is the government using similar online strategies? What would be a good code-of-conduct for companies working online, after quite a number of embarrassing disclosures where companies secretly tried to influence the online constituency?
If you have some more questions for Sam Flemming, do drop me a line.

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Sam Flemming belongs, with more leading voices on China's internet, to the China Speakers Bureau. If you are interested in having him as a speaker, do let us know.

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