Barbie packed her bags for Shanghai
Cover of Barbie
Mattel Inc., the world’s biggest toymaker, shunned London and Paris for the first dedicated store of its bestselling toy and chose instead a six-story building in Shanghai. The outlet opens today and offers everything from outfits styled by “Sex and the City” costume designerPatricia Field to beauty treatments to “Bitini” cocktails.Shaun Rein of the Shanghai based research firm CMR supports at Bloomberg Barbie's move to Shanghai, as the more wealthy Chinese consumers keep on shopping, where the Americans stay at home.
China retail sales growth was at least 19 percent in each month of 2008, peaking at 23.3 percent in July, the fastest pace in at least nine years. The Chinese government is implementing a 4 trillion yuan ($585 billion) economic-stimulus package to sustain growth and prevent a decline in exports from driving the world’s fastest-growing major economy into a slump.
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