Problem of mobile spam, it works - Shaun Rein

Shaun Rein

The central government is ordering larger mobile communication providers like China Mobile to do something against the rampant spam messages mobile phone users in China get. Main problem, says consumer analyst Shaun Rein, it works. In IDG News:

China had over 640 million mobile subscribers at the end of 2008, according to the MIIT.
Mobile advertising in China's huge market has excited investors, but the mass spamming most effective for advertisers has angered mobile users, said Shaun Rein, director of market intelligence firm China Market Research Group."
SMS spam advertising has been really big in China, because the fact of the matter is it works," Rein said.
SMS spam, down last year, has risen again as companies desperate for cash turn to selling mobile phone numbers, Rein said.

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Shaun Rein is a speaker at the China Speakers Bureau. When you are interested in having him as a speaker, do get in touch.

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