Chinese brands take off at home - Rupert Hoogewerf

Rupert Hoogewerf by Getty Images via Daylife

Soft drink Wanglaoji from Guangdong tops the fourth Hurun list of Most Valuable Brands with an estimated USD 540 million of value, writes CCTV on their website. List composer Rupert Hoogewerf, who expanded the list from 50 to 100 Chinese brands, sees that branding is taking off in China, competing with foreign brands on their own territory.

"Homegrown Chinese brands are beginning to take on a life of their own, despite their lack of international recognition," said Rupert Hoogewerf, CEO of Hurun Report. "It is becoming harder for international brands to make waves in China," he said.

Some industries are doing better than others on the list, writes CCTV:

Financial services, tobacco and alcohol are the most valuable industries for homegrown Chinese brands. China Mobile tops the brands list for the third year running with a brand value of $29.3 billion, followed by four financial service brands, ICBC, CCB, Bank of China and China Life.

Commercial
Rupert Hoogewerf is also a speaker at the China Speakers Bureau. When you want him at your conference, do get in touch.

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