Lessons from the failed Coca Cola-Huiyuan deal - Shaun Rein

Shaun Rein

Consumer market expert Shaun Rein has a thorough look at the failed US$ 2.3 billion acquisition deal between Coca-Cola and China's leading drinks maker Huiyuan in Forbes. While praising Coca Cola for going after the right consumer segment, Rein says that the US company failed to take China's anti-monopoly laws serious.

Coca-Cola thought the government wouldn't mind the sale of a nonstrategic asset, but a simple reading of the relevant Chinese laws would have shown that the government doesn't want foreign firms to buy controlling stakes in large national players that don't need financial or management help.

Much more at Forbes.

Commercial Shaun Rein is also a speaker at the China Speakers Bureau. When you need his insights at your conference, do let us know.

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