Internet changes the world for companies in China - Sam Flemming

Sam Flemming by Fantake via Flickr

The internet has changed the world for companies working in China, says CIC-founder Sam Flemming in the magazine of Wharton Business School on China and CSR-systems. CIC tracks online debate on the Chinese internet. Sam Flemming:

"The world wide web now serves essentially as an amplifier, vastly increasing the reach and influence of the word-of-mouth conversations on brands that previously took place offline. The migration online has not only increased the potential readership of comments on brands to some 250 million Chinese netizens; these comments are also now archived, so that they are rarely forgotten and can be easily referenced again later."...
"Tracking online opinion not only allows a company to react quickly when an online public relations crisis is brewing -- such as Carrefour in the recent Sichuan earthquake -- but also helps the company identify key online stakeholders. These stakeholders, who are sometimes simply fans of the brand, can be very helpful in managing the company's brand online."

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Sam Flemming is a renowned speaker on the effects of the internet on China and the online word-of-mouth. He is represented by the China Speakers Bureau . Do get in touch when you need him at your conference.

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