Tudou turns to internet TV - Marc van der Chijs

Marc van der Chijs Flickr

Tudou, one of China's largest video hosting companies, is making a surprise move by making the first -made-for-internet soap, explains Marc van der Chijs, co-founder of Tudou, to CNNgo. Not surprisingly, the production wants to reach the 250 younger Chinese at the internet with the theme of "love",
In CNNgo:

Van der Chijs explains that, “Although producing shows ourselves is more expensive than licensing shows we feel it is worth it. Not only does this offer us the opportunity to differentiate ourselves once again from the competition, but also we have more ways to recoup our costs. Instead of having pre-loaders and other advertising as main revenue drivers for our content, we are now able to also use product placement and script placement in the series."

He continues that “Being able to integrate brands into the story line is of course very attractive to brands focusing on a young, urban audience with a high disposable income (Tudou’s core audience).”

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Marc van der Chijs is a successful Dutch entrepreneur in China. He works also with the China Speakers Bureau. Are you interested in having him a a speaker? Do get in touch.

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CSR program adds to competitiveness - Rupert Hoogewerf

Hurun by Fantake via Flickr

Programs for corporate social responsibility (CSR) adds to the competitive advantage of companies in China, says Hurun or Rupert Hoogewerf in his latest report. Most of the top-50 companies in his CSR list are domestic, says he says in the Shanghai Daily.Over 30 companies were domestic, the others foreign multinational companies.

The list is based on a survey of 50 leading CSR experts in China.

Bayer stood out as the company with the most respected CSR program among multinational firms, followed by HSBC and Intel.

Domestically, Vanke, Lenovo and China Mobile held the top places.

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Rupert Hoogewerf, better known as Hurun, is a speaker at the China Speakers Bureau. When you need him at your meeting of conference, do get in touch.

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